Facebook pixel, GTM set up

Set up the facebook Pixel , GTM and GAU for the website :: B9P-1

Requirement

  1. Google Tag Manager(GTM): Set up google tag manager to manage all of your tags in one place.
  2. Facebook Pixel(FB Pixel): Resolve the issue that not track the events for Facebook pixel
  3. Google Analytics: Setup the google analytics for getting the analytics service that tracks the revenue
  4. Provide the steps to Google Merchant Feed

Solution

Google Tag Manager (GTM)

We need to add the script tag in the website setup record for attaching it into the header section. In this way we use its functionality.

Google Analytics(GUA)

We need to update the ID and the domain name in the configuration record

Facebook Pixel(FB Pixel)

We need to create a new extension, one for adding the Facebook pixel to the PDP, PLP, Cart, Search, and another for Order Confirmation Pages since it is in different applications ( Shopping and Checkout).

The applicable events for the website

  • Search
  • ViewCategory
  • ViewContent
  • AddToCart
  • Purchase

Google Merchant Feed

SuiteCommerce Product Feeds lets you share your product inventory in a structured format and present your brand consistently across multiple channels.  Provided the steps for installation

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