Whether you’re a small ecommerce store or a large enterprise, AI is a powerful tool that can help you give your customers what they want. From personalized product recommendations to seamless shopper experiences, a little AI can go a long way. It can also improve your ecommerce efficiency, logistics, and even customer service.
As more consumers use ecommerce as a primary way to shop, ecommerce brands are challenged with a variety of customer demands. For example, consumers expect to see a brand’s personality, and 66% of customers believe that brands need to understand their unique needs. To deliver on these expectations, brands are using granular data to serve accurate product recommendations.
As a result, retailers are looking to new tools to provide a personalized shopping experience. These new tools include chatbots, intelligent conversational technology, and artificial intelligence. These tools can increase conversion rates and revenue by enabling a customized shopping experience for each customer
A lot of these new tools rely on artificial intelligence, which can process data more quickly and accurately than humans. For example, chatbots can answer questions about products, recommend similar items, and provide instant information about an order. When a consumer is searching for a product, the bot can recognize the terms that the customer used and make suggestions for similar products. It can also add synonyms and correct misspelled terms.
Providing a personalized shopping experience is not only a great way to drive more sales and increase customer loyalty, it can be an effective way to build a strong brand image. Personalized product recommendations can make it easier for a customer to find the products that they’re looking for, which can lead to higher conversion rates and higher average order values.
Fake reviews are also a problem for online retailers. Having an artificial intelligence tool that can detect fake reviews can help you prevent fraud and ensure that your customers receive a good shopping experience. While there are many types of customer reviews, false negative reviews can have a huge impact on a customer’s decision. The more fake reviews that a customer sees, the more likely he or she is to make a wrong purchase.
Ecommerce retailers can also use AI to better understand their customers. The technology can learn their preferences, predict their behavior, and make decisions based on their perception. For example, it can analyze customer data to help you determine when to mark an item for sale, or when to restock products. It can also send a personalized email with a discount for a particular customer, based on the data it collects.
AI also helps ecommerce shops with warehouse optimization, product return optimization, and fraud detection. For instance, an ecommerce shop can use chatbots to automate tasks that traditionally required human intervention, such as restocking, shipping, and refunding. The chatbot can do this faster and more efficiently than a human, which frees up time for other ecommerce professionals.