If you’re unsure of how the new Google Multilingual Title Algorithm works, you should know what it means for your website. If your title contains multiple languages or alphabets, Google will translate the title for you. You can also opt to use a transliteration, which is a translation of a given language using a different alphabet. Google’s title is a critical ranking factor, so any changes to the title can negatively affect the visibility of many websites.
A multilingual title repeats the same phrase in two languages. It often contains the phrase in both English and Hindi. If your title contains the phrase “giitaaNjli ki jiivni,” Google will choose the Hindi version. As long as both versions have the same meaning, Google will rank your page with the Hindi version. Consequently, your page’s multilingual title should appear higher in SERPs.
Whether your title is in English or Arabic, Google’s new algorithm is based on how your site’s primary content is written. If your title has multiple languages, Google will rewrite it in the language that matches the page’s primary content. As a result, titles that use transliteration will be rewritten by Google. As a result, you should use the language of your primary content when writing your title.
The new Google Multilingual Title Algorithm Update makes it easier for Google to determine which titles are written in a different language. Google’s new algorithm will try to identify multilingual titles by transliterating them into the dominant script.