Google’s June 2025 Core Update continues the search giant’s ongoing push toward quality content, meaningful user experience, and credibility. Understanding these changes is essential to maintain and improve visibility online.
Let’s walk you through the implications of these updates and how users can proactively respond with SEO best practices tailored to this new search landscape.
What’s New in the June 2025 Core Updates?
Stronger Emphasis on E-E-A-T
- Google is prioritizing content that reflects Experience, Expertise, Authoritativeness, and Trustworthiness.
- Thin or generic content may drop in rankings.
User Experience & Mobile Performance
- Core Web Vitals like page speed, responsiveness, and visual stability remain critical.
- Mobile-first indexing continues to be a priority.
Preference for Original Content
- AI-generated content that lacks depth or originality is being deprioritized.
- Rewritten or syndicated content without added value may be penalized.
Recommended Actions
Here’s how to align your website with Google’s expectations:
- Perform a Content Audit
- Remove or improve low-performing content
- Add FAQs, use cases, or customer stories to boost E-E-A-T
- Strengthen Page Experience
- Ensure mobile responsiveness and page load speed
- Use performance insights or third-party tools
- Focus on Originality
- Create unique product descriptions, not manufacturer copy
- Encourage user-generated content or reviews
- Add Author Credentials
- Include author bios with blog content
- Build credibility with linked social profiles or contributor pages