If you want to find out how many links your site has, you should first audit its backlink profile. This will allow you to see how many links are coming to your site and where they are coming from. You can also use tools such as Ahrefs to see what your competitor’s backlink profile looks like. While these tools don’t directly measure traffic, they do provide valuable information that can be applied to your own site.
Once you have the numbers, you can determine which link building techniques are working. In general, if you have high quality, authoritative backlinks, you’ll rank higher in search engines. A quality backlink is one that comes from a reliable domain. An authoritative domain will have high PageRank and a higher SERP. Performing a backlink profile audit can help you determine what link building strategies are working and which are not.
In addition to reviewing links, you should also look for links from suspicious sites. Broken links don’t count towards your backlink profile and they don’t pass on link juice. Site-wide links aren’t necessarily bad, but if they’re low citation/trust flow, you should investigate them further. Majestic’s Trust Flow metric is a useful tool for doing this. Using this tool will save you time.
While site analytics tools are valuable for your business, these tools can only give you a snapshot of your backlink profile. It’s not always possible to clean out all the bad links in a backlink audit. A link audit will help you spot toxic links and eliminate them from your backlink profile. It’s also important to note that toxic links may be pushed by competitors and may even trigger an automatic or manual penalty. If you are concerned about this, you can use a disavow file to remove them.
To audit your backlink profile, you should review the anchor text of the links that are pointing to your site. Anchor texts should provide information about the content linked to you. They should be brief and contain low keyword density. Try to avoid generic words and phrases. You should also compare your backlink profile with that of at least five competitors. The differences between your profiles will help you decide whether or not your SEO strategy is effective or not.
If you notice a high percentage of USG or nofollow links, you should take action right away. It could indicate that spammy links have flooded your backlink profile. Likewise, a spike in your backlink profile can indicate spammy or toxic links. Luckily, these problems are not as bad as you may think. With the help of tools such as these, you can schedule tasks, alerts, and backlink data updates.