Google recently changed its search algorithm to index mobile content first, which means that you have to consider mobile SEO as part of your overall SEO strategy. This change is a big deal for both mobile users and for businesses. Fortunately, there are some ways you can boost your mobile SEO ranking, so you can get more leads and sales from this important market segment.
How to Track Mobile Traffic in Google Analytics
The best way to get a sense of how much mobile traffic you’re getting is by tracking it in your Google Analytics account. This will give you an idea of where your mobile traffic is coming from, which device is most popular, and how to optimize for that. You can also see mobile traffic for different periods using the onscreen date selector.
How to Improve Your Mobile SEO with Responsive Design
One of the most important things to do when it comes to mobile SEO is to make sure that your site is responsive and mobile-friendly. This ensures that all of your content displays properly on all of the most common mobile devices, which is essential for getting more people to visit your website.
To optimize for mobile, you need to ensure that your title tags, H1 headings, URLs, image alt text, meta descriptions, and content are optimized for mobile. You need to also pay special attention to your page load time as this is a major factor in your mobile search engine ranking.
You can use tools like Google’s Mobile-Friendly Test and AMP to check your mobile SEO rankings. These tools are free and easy to use.
AMP is an accelerated mobile page format that helps reduce load times on mobile devices. It also lets Google know that the mobile version of a page is authoritative, which can help you rank in mobile SERPs.
Another way to boost your mobile SEO is to make sure that your website is secure, as sites that aren’t safe will be flagged. This is important for both mobile and desktop searches, so it’s a good idea to do your research on HTTPS and SSL certifications.
The Future of Voice Search
As voice technology continues to grow in popularity, it’s a great idea to start thinking about how you can incorporate voice search into your SEO strategy. It’s a big opportunity for businesses to reach new customers, and it’s an essential part of the mobile revolution.
With this in mind, you need to make sure that your content is optimized for voice searches and that you have the correct LSI keywords. This will help you get more people on your website, and it will also be useful for getting rich snippets in the search results.
There are a number of other mobile SEO tips and tricks you can follow to ensure that your site ranks well in mobile search. These include optimizing your content for mobile, ensuring your website is secure, and using a mobile-friendly design.