Among the most important aspects of YouTube SEO is the title of the video. This is because it is used by the YouTube algorithm to determine how relevant your content is to users. Therefore, having a well-optimized title is a must.
It is also a good idea to use a tool that provides keyword suggestions. You can also use YouTube’s own autocomplete feature to find some keyword ideas.
Aside from using the YouTube search bar to find keywords, you may also want to check out your competitors’ videos to see what their titles are. This can help you find a video that is in a similar niche. If you are a newcomer, it’s best to avoid competitive keywords. Once you get some traffic on your own, you can start adding more difficult keywords to your list.
You can also boost your rankings by tagging your videos with the right keywords. These tags allow you to store your keywords in a convenient place and help you rank more easily. When it comes to YouTube SEO, the keywords that you choose should be related to your content and relevant to the video you’re creating.
Putting a few seconds of thought into your description can help you get higher rankings and increase engagement. A short and keyword-rich description will entice viewers to watch your video. You can also include a couple of long-tail keywords to increase your video’s viewing potential.
Adding a timestamp to your description will increase the visibility of your snippet in the YouTube search results. This also helps Google to crawl your content quickly. Moreover, it will also help your users skip over irrelevant portions of your video.
Another good idea is to include a call to action in the end screen. If you are promoting a product or service that you’ve talked about in your video, use an end screen card to link to it. It’s also a good idea to reply to any comments you receive to encourage viewers to continue to like your content. This not only increases your YouTube channel’s overall visibility, it will also increase your subscriber count.
Finally, you may wish to experiment with interactive features to enhance your video’s effectiveness. This is especially useful for video creators who want to maximize their viewership. For example, Frame 316 Media uses this technique to help increase their channel’s viewership.
You can also use a tool such as Ahrefs Keyword Explorer to find keywords that are popular on YouTube. This can help you figure out what to include in your video’s title and description, and what not to include. The site also estimates what changes in traffic might occur to your website if you were to use certain keywords. You can also use a tool such as TubeBuddy to make the process of producing and promoting your videos easier.
Although the list of YouTube SEO best practices is long, the most important is to create a strong brand and audience. This means creating high-quality content that will attract the attention of the YouTube algorithms and boost your rankings.