What is Zoho campaign?
Zoho Campaigns is an email marketing software developed by Zoho Corporation, a software development company based in India. It provides businesses with a platform to create, send, and track email campaigns, as well as manage their email subscriber lists.
With Zoho Campaigns, users can design and customize email templates, segment their subscriber lists, and track the performance of their campaigns with detailed reports and analytics. It also includes features such as automation, A/B testing, and integration with other Zoho applications such as Zoho CRM and Zoho Books.
Benefits of the Zoho campaign
Zoho Campaigns offers a range of benefits for businesses looking to improve their email marketing efforts. Some of the key benefits of using Zoho Campaigns include:
- User-Friendly Interface: The interface is intuitive and easy-to-use, allowing businesses to create and send professional-looking email campaigns without any technical skills or knowledge.
- Customizable Templates: Zoho Campaigns offers a variety of customizable templates that can be tailored to meet specific branding needs. These templates are optimized for mobile devices, ensuring that campaigns are accessible and engaging across all devices.
- Subscriber Management: Zoho Campaigns makes it easy to manage subscriber lists and segment them based on various criteria such as location, interests, and behavior. This enables businesses to send targeted campaigns that resonate with specific groups of subscribers.
- Email Automation: Zoho Campaigns offers automation features such as drip campaigns, autoresponders, and trigger-based emails. This helps businesses to engage with subscribers at the right time and with the right content.
- Analytics and Reporting: Zoho Campaigns provides detailed analytics and reporting features, enabling businesses to track the performance of their campaigns and make data-driven decisions to improve engagement and conversion rates.
- Integration with Zoho CRM: Zoho Campaigns seamlessly integrates with Zoho CRM, enabling businesses to manage their email campaigns and customer relationships from a single platform.
Email Campaign Creation in Zoho
1. Sign in to Zoho Campaigns: First, go to Zoho Campaigns (https://www.zoho.com/campaigns/) and sign in with your Zoho credentials.
2. Create a new email campaign: Click the “Create Campaign” button on the top-right corner of the dashboard. From the dropdown, select “Email Campaign.”
3. Choose a campaign type: You can choose between “Regular,” “A/B Test,” or “Trigger-based” campaign types. Select the type that best suits your needs and click “Next.”
4. Add Campaign Name and Topic Name: Add a campaign name to distinguish it from the other campaigns. Select a topic for your email campaign. Selecting a topic helps your contacts know exactly what they will receive from your newsletters. Some common examples of topics with a brief description are:
- Product Updates (Getting your contacts started with your product and feature updates)
- Latest news, offers, and discounts (To inform your contacts about promotions and advertisements related to any new offers, sales, or discounts)
- Conferences and events (To inform your contacts about user conferences and promotional events about any upcoming features or new products)
- Weekly Digest (To let your contacts know about weekly updates regarding the latest and upcoming features in your products)
To create a campaign topic, follow the instructions given below;
Contacts -> Manage Topics -> Add Topics -> Add topic name and description -> Save
5. Enter campaign details: Fill in the required fields, such as “Campaign Name,” “Subject,” “Sender Name,” and “Sender Email.”
6. Select a mailing list: Choose the mailing list(s) you want to send your campaign. You can select multiple lists if needed.
To create a mailing list, follow the instructions given below;
Contacts -> Manage List -> Create List -> Add Name -> Save
You will be able to add recipient contact via mannual addition and you can import bulk contacts in .csv, xlx, xlsx formats.
7. Design your email: Zoho Campaigns offers three design options: “Drag and Drop Editor,” “HTML Editor,” and “Basic Editor.” Choose the one you’re most comfortable with. If you’re using the Drag and Drop Editor, you can choose a template or start with a blank layout.
8. Customize your email content: Using the chosen editor, add text, images, buttons, and other elements to create an engaging email. Make sure to preview your email and test it across various devices and email clients. Click “Procced” when you’re satisfied with your design.
9. Configure advanced settings (optional): Set up advanced options like tracking, Google Analytics integration, and campaign-level engagement. These settings can help you measure the performance of your email campaign.
10. Schedule your campaign: You can either send the campaign immediately or schedule it for a later date and time. Select the preferred option and click “Next.”
11. Review and send: Review your campaign details, design, and settings. If everything looks good, click “Send” (or “Schedule,” if you’ve chosen to send it later). Your email campaign will now be sent to your chosen mailing list(s).
Remember to monitor your campaign’s performance using the Zoho Campaigns analytics dashboard. This will help you analyze and optimize your future email campaigns.
For more detailed instructions and visuals, refer to Zoho Campaigns’ official documentation: