Featured snippets are short answer snippets that appear in the top of Google’s search results. Typically, these snippets have numerical data or images that go along with text. The information that appears in the snippet is usually useful to the user. If your site has a strong backlink profile, it can increase your chances of appearing in these snippets. However, you can’t get featured snippets overnight. They’re algorithmic, and you’ll need to keep an eye on your rankings to make sure they’re not dropping.
To make the most out of featured snippets, it’s important to understand what the feature is, and what factors influence its display. In addition to this, you can optimize your website for a variety of factors, which can help you increase your chances of appearing in a featured snippet.
The first and most obvious step is to check to see if your website has been indexed by Google. To do this, you can use the URL Inspection tool in Google Search Console. If your page has not been indexed, you can submit it for indexing. The second step is to test different aspects of your search query. For example, you can test whether the feature appears for question-like queries. In this case, you can put your question keyword into the title tag and header tags of your blog post.
The most effective way to get a featured snippet is to create content that answers a question posed by the searcher. If you are unsure how to write an answer, you can always look at how others have answered similar questions. There is no perfect recipe, but you can increase your chances of snagging a snippet by optimizing for long tail keywords and question-like queries.
Another way to improve your odds of snagging a featured snippet is to add how-to content. In the case of a blog post, you can include how-to sections that answer questions, such as “What is the best WordPress theme?” You can also build links to your website from other sites with similar topics. The more citations you have, the more credibility you’ll give Google.
Using ALT attributes on relevant images can also improve your chances of showing up in a featured snippet. ALT text helps Google understand the context of an image. In fact, it’s actually a key part of the algorithm that determines whether or not your image will be included in a snippet.
While it’s not always easy to obtain a featured snippet, it’s definitely worth the effort. In order to make sure that you’re getting the most out of it, you should create the most helpful content possible. These courses provide the knowledge you need to optimize your page for a featured snippet and more.
Lastly, while it’s not always the case, you should use standard markups to make it easier for Google to understand your page’s content structure. In particular, the p> tag is a must.