With a responsive ad format, you no longer have to worry about re-testing your ad. This new version of the Google AdWords platform shows you which headlines, descriptions, and ad combinations are converting the best. And the best part is that you can pin your winning ad combinations to your website, giving your ads the best possible start. Having a strong headline or description is vital to maximizing your ad’s chance of being clicked. It also means people are 4x more likely to click on your ads than other ads.
RSAs are the latest ad format from Google. But, if you want to use the ad format to its fullest potential, you need to optimize it for mobile. If your ads appear in a mobile-first environment, you should pin your headlines and descriptions. This will ensure that your message is always visible. However, pinning too much will prevent your ad from bringing in the best data. And the description is where you land your messaging. Don’t forget to include relevant calls to action.
Besides making sure that your headlines are attractive, make sure that you use the right number of descriptions and headlines. You can have as many as 15 headlines and four descriptions. In the ad’s description, you may see part of the ad text in bold. This way, your ads will appear in the search results and attract more clicks. Also, responsive ads will compete in more auctions, which means that the more you use them, the more likely they will be clicked.
If you are not sure how to optimize your headlines and descriptions, you can always try out different combinations. For instance, if you want to use your ETA ad to fill the entire screen, then you can try using a different headline and description for it. Make sure to use the same keywords in both the ETA and responsive search ads. But make sure that you have enough space for your description and headline.
Responsive ads feature greater flexibility and can be rewritten for different types of search terms. In addition, Google has learned which combinations work best based on searcher intent. By putting multiple ads in the same ad group, you will be able to win more bids and increase your overall ad group performance. The key to creating the most responsive ads is to focus on headlines. Different headlines highlight different features or calls to action. You can include these in any order you prefer.
While Google’s responsive search ads are still in beta, initial results are promising. This ad format allows you to use 15 headlines and four descriptions. You can test these combinations and learn which ones are most effective. The new format allows you to experiment with headlines and descriptions for thousands of combinations. But make sure you don’t break Google’s policy or local laws. That way, your ads will stand out in a sea of competition.