Build A Strong Network
Networking is key to building an audience on LinkedIn. Start by defining the audience you want to reach on LinkedIn. This will help you identify the best people to connect with to achieve your LinkedIn marketing goals.
Keep It Professional
LinkedIn caters to people who are serious about making professional connections. As you engage on LinkedIn, keep the focus on your work and the goals you are trying to achieve with LinkedIn marketing.
Provide Value
Providing value consistently on LinkedIn will increase your brand visibility and help you grow your audience. Make it a part of your daily routine to review your messages, new posts from your network, and updates from industry experts you follow.
What Are The Best Ways To Use LinkedIn For Marketing?
Optimize Your LinkedIn Profile
You will use your LinkedIn professional profile to build your network. Before you start making connections, be sure to create a profile that is geared toward the goal you want to achieve.
When adding text to your profile, think of it like a webpage. Optimize it with the keywords you want to be discovered for in LinkedIn search results.
- Start with a professional headshot. Use the same photo for all of your social profiles to ensure that people can easily recognize and remember you.
- Write the best headline possible. It appears below your name in search results, posts, and comments. Make it something that will entice people to want to learn more about you and what you have to offer. Include the keywords you want to be found on LinkedIn, like SEO consultant or SEO services.
- Add your contact information so that people can connect with you outside of LinkedIn as well. This can include your email, website, or other social accounts.
- Write the best elevator pitch possible for your LinkedIn profile summary. This should entice people to want to connect with you and talk about the products or services you have to offer. Again, include the main and related keywords you want to be found on LinkedIn.
- Use the experience section to describe your best achievements for each job title you’ve held. Tailor those results to impress the audience you want to network with and sell to.
- Build up your profile recommendations. Think of them as testimonials for the skills and experience you need to impress your target audience.
- Utilize additional sections in your LinkedIn profile to further optimize it for your target keywords and demonstrate your expertise. You can add licenses and certifications, publications, projects, awards, and causes you support.
- Post regular updates that relate to the goal you are trying to achieve. They may include links to your latest blog post or news about your company and its products or services.