1. Write Like an Authority
AI tools prioritize trustworthy, expert-driven content. Follow E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).
Use bylines
Add credentials
Cite trusted sources
2. Structure for Clarity
AI prefers clearly structured content that’s easy to parse.
Use question-based headings (e.g., What is…, How does…)
Include lists, tables, FAQs
Summarize answers early in each section
3. Answer Questions Directly
Format answers the way AI would.
Use simple, concise language
Provide definitions and clear explanations
Include examples, analogies, or step-by-steps
4. Use Semantic SEO
Focus on topics and related concepts, not just keywords.
Use topic clusters
Interlink related content
Use schema markup to help AI understand context
5. Publish and Update Regularly
AI favors fresh, up-to-date content — especially for fast-moving topics like tech, finance, and health.
Keep stats and facts current
Monitor what generative engines cite
Refresh old content with new insights
6. Create Multi-Format Content
GEO isn’t limited to blog posts. Include videos, podcasts, slides, and infographics
Upload to YouTube, LinkedIn, etc. — these are often cited in AI results
Optimize video descriptions and transcripts