Last sales activity field is not populating in customer, contact, opportunity record

Following are the possible reasons for not populating the Last sales activity field in Netsuite customer, contact, and opportunity records.

  • Narrowed the definition of a sales activity by including only activities with the Completed status or by considering only those activities that are performed by a primary sales representative. 
  • The Last Sales Activity SuiteApp tracks sales activities created by or assigned to users with a sales role. 
  • If employees are set up as sales reps or have been assigned sales roles, the Last Sales Activity is tracked when they create the activity. This is true even if they are logged in with non-sales roles. 
  • Sales campaigns are not considered sales activities. 
  • The creation of lead nurturing campaigns is not included in determining the last sales activity. Only marketing emails sent as part of a lead nurturing campaign, are included in determining the last sales activity. 
  • Marketing campaigns with Other Events update the Last Sales Activity field when the marketing campaign record is saved. 
  • Tracks all sales activities by users with a sales role and users marked as sales reps. Users are displayed on lead, prospect, customer, opportunity, and contact records. (Since the team selling is disabled & Track only primary sales rep is disabled) 
  • If the date of the latest activity does not fall within the number of days specified on the Activity Duration Filter (Days) field, then it will not be taken into consideration in the LSA Update. 
  • Script LSA UE L/P/C, Contact and Opportunity not deployed. 
  • The Activity was logged by an Employee without a Sales Role. 
  • The Activity was logged by an Employee with a Sales Role but that Employee is not the Sales Rep (or part of the Sales Team if Team Selling is enabled) assigned to the Customer, Prospect, Lead, Contact, and Opportunity record. 
  • When LSA is configured for messages, the bundle only tracks messages that are sent out to the customer. Inbound messages from the customer do not trigger an update on the LSA field. 

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