As your business runs marketing campaigns to engage customers and drive revenue, it’s essential to track the impact of these campaigns on customer interactions. Associating customers with specific campaigns helps in understanding the generated revenue, as well as the number of leads, prospects, and customers resulting from these campaigns. Whether you’re manually selecting lead sources on customer records or automating the process through online forms, the ability to link customers and campaigns is crucial for measuring campaign success.
Summary:
The ability to associate customers with campaigns is essential for measuring the impact of marketing efforts. By linking customers with specific campaigns, businesses can track revenue, leads, prospects, and customer generation resulting from these campaigns. This association can be done manually on customer records or automated through online forms, providing valuable insights into campaign success.
Solution:
To effectively link customers and campaigns, consider the following steps:
- Include the Lead Source field on your online customer form.
To keep this transparent to your customer, make the Lead Source field a hidden field on the form.
- In the link to this online form, append the URL with the lead source parameter.
You can pass the campaign ID or the name of the campaign through this URL. The link should use this format:
http:/youronlineform.com&leadsource=TheCampaignID
- Provide the link to customers. You can include this link in campaign email or link to this form from an internet ad.
When a customer submits your online customer form, the created or updated record displays the campaign selected in the Lead Source field.