1. Campaign Management
- Campaigns: You can create and track marketing campaigns, whether email, social media, events, or other initiatives. NetSuite allows you to associate leads, opportunities, and sales to specific campaigns.
- Segmentation: You can define target audiences and segment customers based on criteria like demographics, purchase history, or behaviors. This helps you send relevant messages to the right people.
2. Email Marketing
- Email Campaigns: NetSuite integrates with email marketing tools (like SuiteCommerce or third-party platforms) to design and send email campaigns.
- Automated Campaigns: You can set up triggered emails based on customer behavior, such as welcome emails or cart abandonment emails.
- A/B Testing: Some email tools within NetSuite allow you to test different email versions to determine which works best.
- Tracking & Reporting: Track email performance (open rates, click-through rates, etc.) and adjust strategies accordingly.
3. Lead Management
- Lead Capture: NetSuite lets you capture leads from various sources, like web forms, social media, or manual entry.
- Lead Scoring: You can score and qualify leads based on specific criteria, like engagement or likelihood to convert.
- Lead Nurturing: Keep leads engaged with automated workflows or follow-up tasks for sales teams.
4. Customer Segmentation & Targeting
- Customer Segmentation: Use customer data to segment your audience based on attributes such as location, purchase behavior, or lifecycle stage.
- Targeted Marketing: Create personalized marketing messages for specific segments to improve engagement and conversion rates.
5. Sales and Marketing Analytics
- Campaign Performance Reports: NetSuite provides built-in reports to track the performance of your marketing campaigns, such as revenue generated, costs, and ROI.
- Customizable Dashboards: Create custom dashboards to visualize key marketing metrics in real-time, such as conversion rates, email performance, and lead status.
6. Social Media Integration
- NetSuite can integrate with third-party social media management platforms to help schedule, post, and track social media campaigns.
- Some third-party integrations allow you to measure engagement, audience growth, and conversions from social media.
7. Marketing Automation (SuiteFlow and SuiteScript)
- SuiteFlow: Automate marketing workflows, such as follow-up tasks, lead nurturing, and email sends, based on customer actions or events.
- SuiteScript: Use custom scripting to automate more complex marketing tasks or integrate with third-party tools like CRM, email marketing platforms, or analytics services.
8. Promotions and Discounts
- Discounts & Promotions: NetSuite can create promotional campaigns offering discounts, coupon codes, or special pricing for specific products or groups.
- Coupon Tracking: You can track the performance of specific coupons or promotional codes tied to campaigns.
9. Content Management (SuiteCommerce)
- Website Management: If you’re using SuiteCommerce, you can manage your website’s content, banners, and offers from within NetSuite.
- Product Recommendations: Use customer behavior data to provide personalized product recommendations to website visitors.
10. Event Management
- Events: Plan and track events such as webinars, conferences, or trade shows. You can track attendees, registrations, and any related opportunities.
- RSVP & Registration: You can create and manage event registration forms, follow up with participants, and measure the effectiveness of your events.
11. CRM (Customer Relationship Management)
- Customer Insights: Use NetSuite’s CRM features to gain insights into your customer base and build more effective marketing strategies.
- Tracking Interactions: Track all customer interactions across channels, such as emails, phone calls, and meetings. This helps to personalize future marketing campaigns.
12. Partner and Affiliate Marketing
- Partner Relationship Management: If you work with external partners or affiliates, you can manage campaigns, track referrals, and measure partner performance directly in NetSuite