Micro-Vertical A sub-industry within or outside of NetSuite’s current industry targets with unique requirements not addressed in NetSuite’s core functionality.
Key Criteria for Selecting Micro-Verticals
- Visible and addressable target segment:Big enough to matter with concentrated functionality requirements
- Active but lack of entrenched competition:Fragmented software solutions or legacy competitors
- Compelling reasons to buy:High-growth potential, increased competition, change in market dynamics, broken processes
- Unique IP Opportunity:Your team’s expertise, location, and capabilities can fill a repeatable technology gap in a solution for customer
- Experienced personnel: Microvertical expertise exists within your practice
5 Phases to built micro-vertical
- Identify & Validate the Market
- Program Onboarding
- Solution Build
- Verification & Readiness Review
- Launch