Multi Storefront (or MSF) allows you to use a single BigCommerce “store” to power multiple “storefronts”. Each of these storefronts can have its own domain, theme, categories, and email templates. The settings and data for each of these storefronts are managed from one BigCommerce control panel. Storefronts share your store’s catalogue. You can choose which products appear on which storefronts. Orders from all channels come into your BigCommerce orders area. Orders include storefront attribution and can be sorted per storefront.
MSF – Features
- Create and manage multiple headless storefronts within a single control panel.
- Configure storefront settings for each storefront.
- Connect different domain names and SSL certificates for each storefront (this is managed outside of BigCommerce for headless storefronts).
- Create storefront-unique categories and make products available on one or multiple storefronts.
- Enable, disable, and customize transactional store emails and abandoned cart notifications.
- Use price lists for custom pricing on each storefront.
- Set up analytics tracking for each headless storefront.
- Set category-level discounts per storefront and customer group with appropriate prices reflected on the storefront.
- Enable/disable purchasing on the storefront.
- Control storefront status for all storefronts from Channel Manager.
- Create customers and manage login access to each storefront.
- Filter ecommerce sales reports by headless storefront channel.
MSF – Limitations
- Payments, shipping, and tax settings
- Product attributes (like name, price, description, purchasability, visibility, and featured status) are global. Prices can be customized per storefront using price lists
- Product inventory levels
- Control panel user permissions
- Promotions, like automatic discounts and coupon codes
- Including or excluding tax in display pricing
- Manual and draft orders
Multi-Storefront Solution
- Multi-brand
- Merchants selling multiple brands within multiple storefronts
- Looking to create niche storefronts under different domains / subdomains with different bundles of products
- Multi-segment
- Merchants selling a single brand to multiple segments (B2C, B2B, retail, wholesale etc.)
- Customizing product pricing per storefront to be displayed to different shopper segments
- Multi-region
- Current: Merchants selling internationally, located in a single country & has limited bundle of products available for international shopping (cross-border).
- Future: Merchants selling internationally, located in 1 or more countries & wants to localize the entire shopper experience (international brand).
- Microsite
- Merchant who wants to launch a microsite to promote certain products or launch a campaign.
- Assign products to a storefront, connect a domain & customize a theme & pricing for a campaign.