The advertising industry is constantly changing, and Google wants to keep up. That’s why it continues to release new features on Google Ads to meet the needs of marketers. These new features can be helpful in boosting your ad campaigns’ performance, helping you reach more customers and make more money with Google Ads.
Using Scripts to Automate Your Campaigns
One of the most common ways to save time and money in Google Ads is through the use of scripting. Scripts are small pieces of code that can be used to help you automatically pause your campaigns or adjust your bids based on a certain condition. They’re a great way to keep up with the latest trends in the advertising industry and ensure your marketing campaigns are always working for you.
Introducing New Asset-Based Extensions
To boost your brand’s visibility on Google, Google added new assets this year to give you more flexibility with your ads. These include business name and logos, which you can add to your ads for a more visually appealing design. You can also use these assets as a way to ensure your identity is verified and to help you avoid fraud.
Personalized Ads in 2022
Google uses machine learning to identify search queries and show your ads accordingly. The search query-based approach enables Google to show your ads to those most likely to convert. It’s a great way to target new prospects and increase conversion rates for your existing customers.
Adding Images and Videos to Your Ads
Creating ads with quality images is essential for success on Google and YouTube. Especially for Responsive Display and Performance Max ads, your images must be engaging to attract attention and encourage click-throughs.
Pinning Copy Options to Your Ads
If you’re not sure what combination of text, images and video is going to be best for your ad, Google lets you pin your options so that they’re shown at all times. This makes it easier to decide on the right assets for your ad and gives you a chance to test different combinations before committing.
Aside from the benefits of pinning your assets, it can help you increase ad recall and improve your CTR. Just make sure you’re pinning your most relevant assets to your ads, and don’t forget to pin your CTA!
Account-Level Negative Keywords are Now Available
With online privacy issues affecting how people share data, Google has expanded negative keywords at the account level. This helps advertisers limit their ads’ exposure to contexts that aren’t appropriate for them. This new feature will be rolled out to all advertisers worldwide in the near future.
Integrated Analytics for Google Ads
You need to know how your ad campaigns are performing across all channels. Glew’s new Google Ads reporting feature can provide a comprehensive overview of your advertising campaign performance – from impressions to revenue, return on ad spend and more.
Having this information in one place is critical for marketers to see which ad campaigns are working and which aren’t. This information allows you to optimise your Google Ads campaigns and keep up with the latest trends in the advertising world.