New Google Analytics 4 (GA4) Tracking Events Integrated with Google Tag Manager Commerce Extension

With the 2023.1.2 release

The following Google Analytics 4 (GA4) tracking events have been integrated with the Google Tag Manager Commerce extension:

  • Add Payment Information – This event signifies a user has submitted payment information.
  • Add Shipping Information – This event signifies a user has submitted their shipping information.
  • Refund – This event signifies a refund was issued.
  • Remove from Cart – This event signifies that an item was removed from a cart.
  • Search – Use this event to contextualize search operations. The search event helps you identify your application’s most popular content.
  • Share – This event signifies a user has shared content.

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