We can use these field available on item record to improve the websites SEO performance by filling the data with the required formats
We can update the following details on the item record to improve the SEO performance of the SCA website, which will result in a high ranking of website on the search engines.
- Page Title: The page title should have keywords related to the product, and the character length should be between 50 and 60 characters. It can be added in the “PAGE TITLE” field on the item record under the “Web Store” subtab.
- Product URL: The URL needs to be SEO-friendly; it can have product-related keywords separated by hyphens without any special characters or numbers; it can have up to 75 characters. We can add the product URL to the “URL COMPONENT” field, which is under the “Web Store” subtab on the item record.
- SEARCH KEYWORDS: Search keywords help to increase the product’s ranking on the search engine based on the user’s search. We can add search key words to the “SEARCH KEYWORDS” field, which can have up to 8 words separated by a comma.
- PRODUCT FEED: A product feed will be used to upload e-commerce product details to search engines, so the product will be ranked based on the user’s search. We can select the options available in the item records based on the option we want. We can create the product feed from “Setup > Web Site > Product Feeds” and then upload the feed to the respective search
META TAG HTML:
Meta tags are used to provide information to search engines and crawlers about the products, which includes the product title, product description, search keywords, website language, indexing access, and many more. We can use a few of them to improve the ranking of our products in search engines. Titles can have 50 to 60 characters, descriptions can have 50 to 160 characters, and search keywords can be up to 8 words. We need to add in the “META TAG HTML” field under the “Web Store” subtab on the
item record. Here are sample meta tags.
<meta name=”title” content=”Brandy Backpack: Sleek and lightweight”>
<meta name=”description” content=”The perfect backpack to take around town or
country hopping. Sleek and lightweight nylon accented with Italian-aged leather.”>
<meta name=”keywords” content=”backpack, brandy, sleek, lightweight, Italian
leather”>
<meta name=”robots” content=”index, follow”>
<meta http-equiv=”Content-Type” content=”text/html; charset=utf-8″>
<meta name=”language” content=”English”>
<meta name=”revisit-after” content=”30 days”>
ALT AND TITLE ATTRIBUTES ON THE IMAGE:
For better website performance, every image needs an alternative text and title text that represent the respective image. We can add alt text for the products in two ways: by adding it to the item record or by adding it to the image file, we can update the title to be the same as the alternative text from the code.
