Optimizing SuiteCommerce Advanced (SCA) for multi-language SEO is essential for businesses targeting diverse regions. While SCA provides multi-language functionality, proper implementation ensures better visibility and avoids penalties for duplicate content.
The first step is to configure hreflang tags, which inform search engines about the language and regional targeting of a webpage. These tags should be dynamically generated and added to the site’s <head> section for each language and region combination. For example, pages targeting French-speaking users in Canada should have hreflang="fr-ca" tags.
Next, ensure unique metadata for each language. Customize page titles, meta descriptions, and keywords in seo.json or similar configuration files for each language. Use descriptive and culturally relevant terms to improve rankings and click-through rates.
Localizing dynamic content, such as facet labels and item URLs, is also critical. Update the translations.json file to reflect translated content and ensure URLs are user-friendly in the target language. Avoid literal translations that could confuse users or harm SEO.
Finally, create a sitemap for each language version and submit it to search engines. This step ensures proper indexing and improves discoverability. By combining these strategies, you enhance both user experience and search engine performance, strengthening your global reach.