- Connecting Marketing with Sales: Ensure that your marketing efforts are in sync with your sales activities. This means making sure that the potential customers (leads) generated by your marketing campaigns are properly credited to those campaigns and can be tracked through the entire sales process. For instance, if someone becomes a customer because they clicked on an ad, you want to know that it was that ad that led to the sale.
- Efficiently Handling New Leads: When someone shows interest in your products or services, it’s crucial to capture that interest promptly. With NetSuite Marketing Automation, you can do this seamlessly by collecting leads from your website and instantly updating your customer relationship management (CRM) system. This means that as soon as someone expresses interest, the right salesperson will be alerted and can follow up quickly.
- Tracking Marketing Campaign Impact: It’s important to know how well your marketing campaigns are performing. NetSuite Marketing Automation can help you do this by automatically handling various aspects of your sales process, including managing sales goals and commissions. This way, you can assess the effectiveness of your campaigns at the end of each month or quarter, making it easier to adjust your strategy as needed to meet your sales targets.