Recency Frequency Monetary Modelling(RFM)
RFM segmentation allows marketers to target specific clusters of customers with communications that are much more relevant for their particular behavior .RFM modeling is a powerful tool for marketers. RFM analysis and segmentation takes the sum of past behavior to predict future behavior and adjusts messaging to target that future behavior. RFM is an effective process for marketing to loyal customers and uses purchase behavior by recency, frequency and monetary to determine what offers work for what type of customers.
This is relatively easily accessible in NetSuite. One could create a saved search to show the most recent purchase by a client and either display that on a custom tab on the client form, or show it in a report, or anything else they wanted to do with it. One could also create a saved search to easily show the number of purchases in the last 30, 90, 180, 360 days. All same display options from the recency number(s). Or these two number, acquired so far, could be put next to each other.