Sales campaigns enable your sales reps to send email campaigns to their customers and track the responses.
- When reps use sales campaigns to send offers, they know which recipients opened or clicked a link in the email. Reps can view the Campaign Responses Detail report to see each recipient and their response. Reps can use this information to determine which prospects to follow up with.
- Reps can send sales campaigns to the customers, contacts, and other records that the sales rep’s role gives them permission to view or edit.
- To grant access to sales campaigns, an administrator must enable the Sales Campaigns feature at Setup > Company > Enable Features > CRM.
- Marketing templates permit NetSuite to automatically track the response to sales campaign email
- You can track the responses of your sales campaigns on the sales campaign record. The Statistics subtab gives an overview of how your campaigns were received and responded to.
- For details about how your customers responded to your campaigns, view the Campaign Response Detail Report. Go to Reports > Marketing > Campaign Response > Detail Report. This report lists the campaign recipients and how they responded, which provide insight into which customers have interest in your offer.