There are multiple paid advertising options to promote their products and services. Among these, Search Ads, Display Ads, and Social Media Ads are the most popular. But which one is the best for your business?

For companies offering NetSuite services, choosing the right advertising method can significantly impact lead generation, brand awareness, and customer acquisition. 

1. Search Ads (PPC – Pay-Per-Click Ads)

Definition: Text-based ads that appear on search engine results pages (SERPs) when users search for relevant keywords.

Platform: Google Ads, Bing Ads

Example: A NetSuite consultant targeting the keyword “NetSuite ERP implementation services” can run a search ad to appear at the top of Google search results.

2. Display Ads

Definition: Visual ads (banners, images, videos) shown across websites, apps, and YouTube.

Platform: Google Display Network, YouTube Ads, Programmatic Ads

Example: A company promoting NetSuite customization services can place display ads on business and finance websites visited by potential clients.

3. Social Media Ads

Definition: Paid advertisements appearing on social platforms like Facebook, LinkedIn, Instagram, and Twitter.

Platform: Facebook Ads, LinkedIn Ads, Instagram Ads

Example: A NetSuite solution provider can run LinkedIn Sponsored Posts targeting CFOs and IT managers looking for ERP solutions.

Comparison: Search Ads vs. Display Ads vs. Social Media Ads

Pros and Cons of Each Advertising Option

1. Search Ads (Google Ads) – Best for High-Intent Leads

Pros:

Reaches users actively searching for solutions

High conversion rates

Effective for lead generation

Cons:

Competitive keywords can be expensive

Requires strong keyword research and optimization

Example: A NetSuite partner can use search ads to target “Best NetSuite ERP consultants” and get high-quality leads.

2. Display Ads – Best for Brand Awareness & Retargeting

Pros:

Increases brand visibility

Works well for remarketing campaigns

Supports engaging visual ads

Cons:

Lower click-through rates

Users may ignore banner ads (banner blindness)

Example: A company offering NetSuite integrations can show display ads on ERP-related websites to increase brand recognition.

3. Social Media Ads – Best for Engagement & Community Building

Pros:

Precise audience targeting (age, location, industry, job title)

Highly visual (carousel, video, and story ads)

Builds brand trust and engagement

Cons:

Users may not be actively looking for solutions

Requires consistent content strategy

Example: A NetSuite service provider can run LinkedIn Ads targeting CFOs and IT leaders to promote NetSuite ERP benefits for finance teams.

Which Paid Advertising Option Should You Choose?

If you want immediate conversions → Go for Search Ads

If you want to build brand awareness → Choose Display Ads

If you want audience engagement → Use Social Media Ads

For businesses providing NetSuite solutions, a combination of these ads often works best. Example:

1. Use Search Ads to capture high-intent leads searching for NetSuite services.
2. Use Display Ads to retarget website visitors who didn’t convert.
3. Use Social Media Ads (especially LinkedIn Ads) to engage decision-makers.

Paid advertising is a powerful tool, but choosing the right ad type depends on your business goals. Search Ads deliver quick, high-intent leads, Display Ads enhance brand awareness, and Social Media Ads build engagement.

For NetSuite partners and service providers, a multi-channel paid strategy combining these ad types can maximize lead generation, brand reach, and conversions.