An SEO audit refers to the process of evaluating various elements of a website that impact its performance in organic search. An SEO audit is important because it reveals problems with any site’s SEO so you can address them and start ranking where you belong.
Read The Ultimate SEO Audit Checklist to learn :
- Domain factors: This includes the domain name, age, history, and other factors you need to know.
- Page-level factors: Learn what matters when auditing E-A-T, headlines, keyword cannibalization, user engagement, and more.
- Content length: Your SEO audit should assess content, image links on a particular page, and how content is organized sitewide.
- Duplicate content issues: Learn how to identify these issues quickly as part of your SEO audit so you can fix them later.
- Website’s content factors: This includes schema markup, site architecture, your organic click-through rate (CTR), and more.
- Website updates: Learn why monitoring ongoing website changes is crucial and how to identify major issues that can occur in the process.
- Link profile audit: Learn how to identify and stop problematic links from harming you – as well as some of the top tools you can use.
- On-site technical SEO factors: Learn how to spot the most common issues, including issues with robots.txt, sitemaps, and image optimization.