1. Focus on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
Since SGE prioritizes authoritative sources, Google will favor content that aligns with its E-E-A-T framework.
- Showcase expertise – Add author bios, credentials, and firsthand experiences in your content.
- Cite credible sources – Use trusted links from authoritative domains to back up the claims.
- Improve site reputation – Earn backlinks from high-quality sources to boost credibility.
Actionable Tip:
Include expert opinions, case studies, or industry research to enhance credibility.
2. Optimize for AI-Generated Summaries
SGE generates concise, structured responses, so your content should be clear, direct, and well-organized.
- Use structured formatting – Implement bullet points, tables, and numbered lists for easy readability.
- Provide direct answers – Begin content sections with a concise definition or summary before elaborating.
- Write in a Q&A format – Google favors FAQs, question-based headings (H2, H3), and concise explanations.
Actionable Tip:
Instead of writing long, complex paragraphs, structure content in a way that AI can quickly extract key points.
Example: Instead of a generic heading like “NetSuite ERP”, use “What is meant by NetSuite ERP?”
3. Target Conversational & Long-Tail Keywords
Since SGE focuses on natural, conversational search queries, keyword optimization must adapt.
- Use question-based keywords – Example: “How does NetSuite Demand Planning work?”
- Include long-tail phrases – These mimic how users search with AI-powered tools.
- Optimize for voice search – Since AI-driven searches are more conversational, structure content as if answering spoken queries.
Actionable Tip:
Use tools like Google’s “People Also Ask” and AnswerThePublic to find conversational keywords.
Example: Instead of “NetSuite Features”, use “What are the top NetSuite features for eCommerce?”
4. Enhance Content With Rich Media (Images, Videos, Infographics)
SGE prioritizes content that includes multimedia to enhance the user experience.
- Use original, high-quality images – Optimize them with descriptive alt text and relevant file names.
- Embed videos – Google AI favors explainer videos, product demos, and how-to guides.
- Add interactive elements – Carousels, charts, and visual guides improve content engagement.
Actionable Tip:
If writing a blog about NetSuite Customization, include:
- A short demo video of the customization process.
- Infographics explaining workflow automation.
- Screenshots with clear annotations to make concepts easier to grasp.
5. Implement Schema Markup for Better AI Understanding
SGE extracts structured information from Schema Markup, which helps Google understand content context better.
- Use FAQ schema – Helps AI recognize question-answer content more efficiently.
- Add How-To schema – If your content includes step-by-step guides, this markup increases visibility.
- Apply Product & Review schema – Essential for eCommerce businesses to boost product visibility in AI-driven searches.
Actionable Tip:
Use Google’s Structured Data Markup Helper or Schema.org to implement markup easily.
6. Improve Page Experience & Load Speed
Google prioritizes websites that load fast and offer a seamless experience across devices.
- Optimize Core Web Vitals – Ensure fast loading times, interactivity, and visual stability.
- Make content mobile-friendly – Since AI-powered search is mobile-first, ensure responsiveness.
- Reduce clutter – AI-generated results prefer clean, distraction-free layouts.
Actionable Tip:
Use Google PageSpeed Insights to analyze performance and implement fixes.
7. Encourage Engagement & User Interaction
SGE analyzes engagement metrics, such as clicks, time on page, and user interactions, to rank content.
- Use engaging headlines – AI prioritizes clear, compelling, and well-structured headlines.
- Include interactive CTAs – Encourage users to ask questions, comment, or explore related topics.
- Monitor dwell time – Content that keeps users engaged signals higher value to Google’s AI.
Actionable Tip:
At the end of blog posts, ask readers to share their thoughts or explore related guides to keep them engaged.
8. Optimize for Featured Snippets & People Also Ask (PAA)
Since SGE sources content from featured snippets and PAA sections, optimizing for these can increase AI-generated exposure.
- Structure content with clear H2/H3 subheadings – AI extracts direct answers from structured content.
- Use concise summaries (40-60 words) – Google prefers short, factual answers for featured snippets.
- Format lists & tables – These increase the chances of appearing in AI-driven search results.
Actionable Tip:
Check which PAA questions appear for your target keyword and add direct answers within your content.
The Future of SEO in an AI-Driven Search Landscape
Google SGE is changing the way users search, making AI-optimized content essential for ranking.
Traditional SEO won’t disappear, but it must evolve with structured data, multimedia, and conversational formats.
Winning strategy = AI-Assisted + Human Expertise → AI can help generate drafts, but human editing ensures accuracy, originality, and credibility.