What is Inbound Marketing? Inbound Marketing is a customer-centric approach that focuses on attracting potential customers through relevant and helpful content, adding value at every stage of their buyer journey. Instead of pushing messages out to a broad audience, inbound marketing pulls the audience in by addressing their needs and interests. Key Strategies in Inbound… Continue reading Inbound and Outbound Marketing
Tag: content
Key Elements of Generative Engine Optimization
1. Write Like an Authority AI tools prioritize trustworthy, expert-driven content. Follow E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). Use bylines Add credentials Cite trusted sources 2. Structure for Clarity AI prefers clearly structured content that’s easy to parse. Use question-based headings (e.g., What is…, How does…) Include lists, tables, FAQs Summarize answers early in each section… Continue reading Key Elements of Generative Engine Optimization
Creating Engaging Video Content for Social Media Platforms
Being a NetSuite provider, using video content on social media can really increase one’s visibility, thought leadership, and engagement with potential clients. Let’s walk through the process of creating exciting videos that resonate with your target audience. Understanding Your Audience and Platform Before diving into content creation, it’s essential to understand two key elements: Your… Continue reading Creating Engaging Video Content for Social Media Platforms
RFP – Request for Proposal
An RFP is a formal document issued by an organization to solicit bids from qualified contractors for a specific project. It provides background information, outlines the project scope, and invites potential vendors to submit proposals to meet the project’s needs. Essentially, it’s a way to open up competition and encourage alternative proposals for a planned… Continue reading RFP – Request for Proposal
THINK OUT OF THE BOX
Thinking out of the box is a metaphor that means to think differently, unconventionally, from a new perspective. Here are a few ways to achieve the same: 1. Brainstorming: Encourage brainstorming sessions where all ideas are welcome, no matter how wild or unconventional they may seem at first. Sometimes, the most outlandish ideas can spark… Continue reading THINK OUT OF THE BOX
Resolve “Content on this page is missing crucial information…” error when signing into SMT using a Custom Employee Role
SuiteApp/Bundle: SuiteCommerce Standard SuiteCommerce Advanced SMT Core Content Types | Bundle ID 190323 | Version 1.0.6 Scenario Error “Content on this page is missing crucial information. This can happen if you manually edit or delete content records in NetSuite. To correct the problem, in NetSuite, delete the CMS content record with ID x and use Site… Continue reading Resolve “Content on this page is missing crucial information…” error when signing into SMT using a Custom Employee Role