Outbound marketing activities involve reaching out to potential customers through various traditional marketing tactics. Some common outbound marketing activities include: Cold Calling: Contacting potential customers via phone to introduce products or services and generate leads. Direct Mail: Sending promotional materials, such as brochures, flyers, or catalogs, to a targeted list of recipients via postal mail.… Continue reading What are outbound marketing activities?
Tag: Digital marketing
What are inbound marketing activities?
Inbound marketing activities are focused on drawing potential customers to your products or services through valuable content, interactions, and experiences. Some key inbound marketing activities include: Content Creation: Developing informative and engaging content such as blogs, articles, videos, and infographics to attract and educate your target audience. Search Engine Optimisation (SEO): Optimising your website and… Continue reading What are inbound marketing activities?
On-ground events in outbound marketing offer the following advantages:
Direct Interaction: On-ground events enable face-to-face interactions, fostering stronger relationships and trust-building with potential clients. Brand Visibility: These events provide the opportunity to showcase products or services, increasing brand visibility and awareness among the target audience. Targeted Marketing: These events allow businesses to reach a specific, local target audience, resulting in more precise and effective… Continue reading On-ground events in outbound marketing offer the following advantages:
Importance of Webinar in B2B marketing Activities
Lead Generation: Webinars are an excellent way to capture leads. Registrants provide their contact information, allowing you to build a list of potential customers who have expressed interest in your topic. Thought Leadership: Hosting informative webinars positions your company as an industry leader and a valuable source of knowledge. This can enhance your brand’s reputation… Continue reading Importance of Webinar in B2B marketing Activities
Marketing URL Parameters
There are three key URL parameters available for NetSuite customers in relation to marketing activities: Partner referral ID Lead source ID Promotion codes Attach the partner referral and lead source parameters to your Commerce website’s pages to track the effectiveness of your marketing campaigns. Partner Parameter Partner parameters are used when operating referral schemes to… Continue reading Marketing URL Parameters
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Please read first our previous blog on GA3 to GA4 migration to understand this blog better. Ignore if you are aware of GA4 migration. Here are the key differences between GA3 and GA4: Data Model: GA3, also known as Universal Analytics, uses a session-based data model. It tracks user interactions within a session and attributes… Continue reading Untitled
Drawbacks and Limitations of Google Analytics 4
Universal Analytics, the free version of Google Analytics, is the most extensively used online analytics product. The platform is so popular that it has a market share of 86 percent, making Google the industry leader. Even though Google Analytics is widely regarded as the industry standard, there are reasons to question if it is the… Continue reading Drawbacks and Limitations of Google Analytics 4