Tag: event

Send external IDs in the JavaScript part of the Pinterest tag

An external ID is a unique ID that you use to identify a single user. You can send external IDs alongside your conversions. Input external_id into partnerdata, either on tag load or using set: pintrk(“load”, “<YOUR_TAG_ID>”, {“external_id”: “<value>”}); pintrk(“track”, “<EVENT_TYPE_NAME>”); pintrk(“set”, {“external_id”: “<value>”}); pintrk(“track”, “<EVENT_TYPE_NAME>”); Replace YOUR_TAG_ID and VALUE with external IDs, featuring your specific… Continue reading Send external IDs in the JavaScript part of the Pinterest tag

Enable enhanced match in the part of the Pinterest tag

You have to format and hash <email_address> using the SHA-256, SHA-1 or MD5 algorithm. <email_address> needs to be lowercase and have all spaces removed. The formatted and hashed <email_address> has to be added to every Pinterest tag <img> tag URL on your website using the &pd[em]=<hashed_email_address> parameter. This parameter has to be added to both… Continue reading Enable enhanced match in the part of the Pinterest tag

Enable enhanced match in the JavaScript part of the tag for the Pinterest

To enable enhanced match, modify the Pinterest tag base code to include the em parameter in the pintrk() load function. You do not have to modify any of your event codes. The JavaScript base code becomes: <script type=”text/javascript”> !function(e){if(!window.pintrk){window.pintrk=function(){window.pintrk.queue.push(Array.prototype.slice.call(arguments))};var n=window.pintrk;n.queue=[],n.version=”3.0″;var t=document.createElement(“script”);t.async=!0,t.src=e;var r=document.getElementsByTagName(“script”)[0];r.parentNode.insertBefore(t,r)}}(“https://s.pinimg.com/ct/core.js”); pintrk(‘load’,'<YOUR_TAG_ID>’, { em: ‘<EMAIL_ADDRESS>’, }); pintrk(‘page’); </script> Replace YOUR_TAG_ID and EMAIL_ADDRESS with your… Continue reading Enable enhanced match in the JavaScript part of the tag for the Pinterest

Important points to note while integrating Pinterest.

We have to send an event Id while sending conversion request to the Pinterest.EventiD is a unique id string that identifies this event and can be used for deduping between events ingested via both the conversion API and Pinterest tracking. Without this, event’s data is likely to be double counted and will cause report metric… Continue reading Important points to note while integrating Pinterest.