Details of Information and Cookies Collected by Google Analytics

The various details tracked and collected via google analytics User Data: User IDs: Anonymous identifiers to track unique users. Geographical Location: Country, city, and region of users. Browser and Device Information: Type of browser, operating system, device type (e.g., mobile, desktop). Website Interaction Data: Pages Visited: URL and title of each page viewed. Session Duration:… Continue reading Details of Information and Cookies Collected by Google Analytics

Proposal To setup GA4 E-commerce Tracking

Proposal To setup GA4 E-commerce TrackingThis proposal covers the development steps for setup tracking events add to carts, begin checkout, purchase event in GA4. This proposal also covers the engagement scope of Jobin and Jismi It Services LLP, as official implementation partner of Oracle NetSuite.  Proposal Summary  This proposal explains how to add extra tracking… Continue reading Proposal To setup GA4 E-commerce Tracking

New Google Analytics 4 (GA4) Tracking Events Integrated with Google Tag Manager Commerce Extension

With the 2023.1.2 release The following Google Analytics 4 (GA4) tracking events have been integrated with the Google Tag Manager Commerce extension: Add Payment Information – This event signifies a user has submitted payment information. Add Shipping Information – This event signifies a user has submitted their shipping information. Refund – This event signifies a refund was issued.… Continue reading New Google Analytics 4 (GA4) Tracking Events Integrated with Google Tag Manager Commerce Extension

Scripts for e-commerce tracking on the Book exchange website.

Created an extension for adding the scripts for Google Tag Manager and Google Analytics 4 as updated from Google Analytics.  For the updated version of the Google tag, we need to update the script in our SuiteCommercer Advanced Website.  And we need to update the Google tag manager script and Google Analytics both on our website. … Continue reading Scripts for e-commerce tracking on the Book exchange website.

How to add GA4(Google Analytics4) Script on the website for different events and tags.

For adding the script on the head of the website you need to first implement the GA4 on the NetSuite and need to configure the GTM id on the configuration record of the respective website. Then we need to create a tag on the GTM for the custom events for the recommended events by Google… Continue reading How to add GA4(Google Analytics4) Script on the website for different events and tags.

Untitled

Please read first our previous blog on GA3 to GA4 migration to understand this blog better. Ignore if you are aware of GA4 migration. Here are the key differences between GA3 and GA4: Data Model: GA3, also known as Universal Analytics, uses a session-based data model. It tracks user interactions within a session and attributes… Continue reading Untitled

Drawbacks and Limitations of Google Analytics 4

Universal Analytics, the free version of Google Analytics, is the most extensively used online analytics product. The platform is so popular that it has a market share of 86 percent, making Google the industry leader. Even though Google Analytics is widely regarded as the industry standard, there are reasons to question if it is the… Continue reading Drawbacks and Limitations of Google Analytics 4