In today’s data-driven world, organizations need seamless access to web analytics data to make informed business decisions. Oracle Analytics Cloud (OAC) allows users to connect to various data sources, including Google Analytics, to analyze website traffic, user behavior, and marketing performance. This article guides you through the step-by-step process of integrating Google Analytics with OAC,… Continue reading Connecting Google Analytics with Oracle Analytics Cloud (OAC)
Tag: Google analytics
Understanding GA4 in SuiteCommerce: A Comprehensive Guide
Google Analytics 4 (GA4) is the latest iteration of Google’s analytics platform, designed to provide more insightful tracking and measurement of user behavior across websites and apps. For businesses using SuiteCommerce, integrating GA4 offers significant opportunities to optimize eCommerce performance, streamline marketing efforts, and gain a deeper understanding of customer journeys. In this article, we’ll… Continue reading Understanding GA4 in SuiteCommerce: A Comprehensive Guide
Issue with Login function due to GA4 integration
Issue: The user can’t be redirected to the login-register page after completing the google analytics setup. When the user clicks on the login page. Solution: The issue is due to missing the required parameter such as client_id and session_id which is generated while integrating with google analytics. const win = window; … Continue reading Issue with Login function due to GA4 integration
Details of Information and Cookies Collected by Google Analytics
The various details tracked and collected via google analytics User Data: User IDs: Anonymous identifiers to track unique users. Geographical Location: Country, city, and region of users. Browser and Device Information: Type of browser, operating system, device type (e.g., mobile, desktop). Website Interaction Data: Pages Visited: URL and title of each page viewed. Session Duration:… Continue reading Details of Information and Cookies Collected by Google Analytics
Google Analytics 4 Introduces New Dimensions for Measuring Paid and Organic Traffic
In the fast-paced digital landscape, understanding user behavior and the effectiveness of online marketing strategies is crucial for businesses striving to stay competitive. Google Analytics has long been a go-to tool for web analytics, and its latest iteration, Google Analytics 4 (GA4), is set to revolutionize the way businesses measure and interpret their online presence.… Continue reading Google Analytics 4 Introduces New Dimensions for Measuring Paid and Organic Traffic
5 PPC Reports with Google Analytics
Creating comprehensive Pay-Per-Click (PPC) reports with Google Analytics involves tracking and analyzing various aspects of your PPC campaigns to assess their performance. Here are five essential PPC reports you can generate using Google Analytics: Traffic Sources Report: Navigate to “Acquisition” > “All Traffic” > “Source/Medium” in Google Analytics. This report shows which sources and mediums… Continue reading 5 PPC Reports with Google Analytics
New Google Analytics 4 (GA4) Tracking Events Integrated with Google Tag Manager Commerce Extension
With the 2023.1.2 release The following Google Analytics 4 (GA4) tracking events have been integrated with the Google Tag Manager Commerce extension: Add Payment Information – This event signifies a user has submitted payment information. Add Shipping Information – This event signifies a user has submitted their shipping information. Refund – This event signifies a refund was issued.… Continue reading New Google Analytics 4 (GA4) Tracking Events Integrated with Google Tag Manager Commerce Extension
Scripts for e-commerce tracking on the Book exchange website.
Created an extension for adding the scripts for Google Tag Manager and Google Analytics 4 as updated from Google Analytics. For the updated version of the Google tag, we need to update the script in our SuiteCommercer Advanced Website. And we need to update the Google tag manager script and Google Analytics both on our website. … Continue reading Scripts for e-commerce tracking on the Book exchange website.
Tracked Events in Google Tag Manager Versus Google Analytics 4
The following table lists the differences between the events tracked in the Google Analytics 4 (GA4) component of Google Tag Manager (GTM) and GA4 when it is used without GTM: Event GA4 with GTM GA4 without GTM action (reorder click, reorder list, create-account) add_payment_info – add_shipping_info – addToCart – addToWishlist – cartUpdate – cartView –… Continue reading Tracked Events in Google Tag Manager Versus Google Analytics 4
How to add GA4(Google Analytics4) Script on the website for different events and tags.
For adding the script on the head of the website you need to first implement the GA4 on the NetSuite and need to configure the GTM id on the configuration record of the respective website. Then we need to create a tag on the GTM for the custom events for the recommended events by Google… Continue reading How to add GA4(Google Analytics4) Script on the website for different events and tags.