In today’s data-driven world, organizations need seamless access to web analytics data to make informed business decisions. Oracle Analytics Cloud (OAC) allows users to connect to various data sources, including Google Analytics, to analyze website traffic, user behavior, and marketing performance. This article guides you through the step-by-step process of integrating Google Analytics with OAC,… Continue reading Connecting Google Analytics with Oracle Analytics Cloud (OAC)
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Google Tag Setup Guide
The Google Tag is a lightweight snippet of code you add to your website to help send important data to Google platforms like: Google Ads Google Analytics 4 (GA4) Google Marketing Platform products It powers conversion tracking, remarketing, audience building, and helps with campaign optimization. Why Setting Up the Google Tag Correctly Matters You accurately… Continue reading Google Tag Setup Guide