What is “People Also Ask” (PAA) in Google Search?

People Also Ask (PAA) is a dynamic search feature in Google that displays a list of related questions based on a user’s query. Each question expands when clicked, revealing a short answer sourced from a webpage. PAA is crucial for SEO because it helps content gain visibility in featured answers without ranking #1 in search… Continue reading What is “People Also Ask” (PAA) in Google Search?

How Google Algorithm Works on Searches

The Basics of Google’s Algorithm At its core, Google’s search algorithm is designed to help users find the most relevant, high-quality information for their queries. The algorithm uses a variety of factors to determine the ranking of web pages, including keywords, website quality, and user engagement metrics. However, the exact formula is a closely guarded… Continue reading How Google Algorithm Works on Searches