Bing (now known as Microsoft Advertising) has its own equivalent of the Google Tag, called the UET tag — Universal Event Tracking tag. What is the UET Tag? UET stands for Universal Event Tracking, and the UET tag is a small snippet of JavaScript code that you place on your website to track what users… Continue reading UET tag — Universal Event Tracking tag
Tag: google tag
Google Tag Setup Guide
The Google Tag is a lightweight snippet of code you add to your website to help send important data to Google platforms like: Google Ads Google Analytics 4 (GA4) Google Marketing Platform products It powers conversion tracking, remarketing, audience building, and helps with campaign optimization. Why Setting Up the Google Tag Correctly Matters You accurately… Continue reading Google Tag Setup Guide
Google Tag
As digital privacy regulations evolve, marketers face new challenges in reaching their audiences and measuring ad performance. With increasing restrictions on third-party cookies and tracking limitations, businesses must adapt their strategies to ensure they continue to gather valuable insights while maintaining compliance with privacy policies. One of the most effective solutions to navigate these changes… Continue reading Google Tag