What is Inbound Marketing? Inbound Marketing is a customer-centric approach that focuses on attracting potential customers through relevant and helpful content, adding value at every stage of their buyer journey. Instead of pushing messages out to a broad audience, inbound marketing pulls the audience in by addressing their needs and interests. Key Strategies in Inbound… Continue reading Inbound and Outbound Marketing
Tag: marketing
Marketing Tools in NetSuite
1. Campaign Management Campaigns: You can create and track marketing campaigns, whether email, social media, events, or other initiatives. NetSuite allows you to associate leads, opportunities, and sales to specific campaigns. Segmentation: You can define target audiences and segment customers based on criteria like demographics, purchase history, or behaviors. This helps you send relevant messages… Continue reading Marketing Tools in NetSuite
Marketing Plan vs. Marketing Strategy: Understanding the Key Differences
What Is a Marketing Strategy? A marketing strategy is the big-picture thinking that defines your business’s long-term goals. It answers the “what” and “why” questions: What are we aiming to achieve? Why are we pursuing this path? Think of it as the guiding blueprint that outlines your target audience, value proposition, and core objectives. It… Continue reading Marketing Plan vs. Marketing Strategy: Understanding the Key Differences