Parameters are properties that can be paired with any event to impact campaign performance. Certain parameters are required, while others are highly recommended to improve performance. content_type: Value must be set to “product” or “product_group”. If you use sku_id as “content_ids” or “contend_id”,use “product”, if you use item_group_id as “content_ids” or “contend_id”, use “product_group”. This field… Continue reading Parameters for TikTok Pixel Web event tracking