TikTok for Business offers tools that allow businesses to share marketing data with TikTok. TikTok Events API provides advertisers with a reliable connection between TikTok and advertiser’s marketing data, across web, app, and offline (eg. Store, CRM) channels with the ability to customize the information they share with TikTok. For website connections, having an Events… Continue reading TikTok Integration: Events API
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How to Enable Auto Event Setup for TikTok Pixel
Auto Event Setup leverages information collected via the pixel’s Enhance Data Postback feature to setup key standard events (eg. ViewContent, AddToCart, etc.) and parameters (eg. value, currency and content_id, etc.) automatically. Once enabled, advertisers will see the events and parameters in Events Manager, and can use them to optimize campaigns, and measure results.. Before you… Continue reading How to Enable Auto Event Setup for TikTok Pixel