Transitioning from Site Builder to SuiteCommerce Advanced (SCA) involves several strategic steps to maximize the performance and features of NetSuite’s e-commerce platform. Site Builder, an older platform with limited customization and mobile responsiveness, lacks the advanced capabilities needed for modern e-commerce experiences. SuiteCommerce Advanced, on the other hand, offers a highly customizable, robust, and scalable solution designed to support complex business requirements and provide a seamless integration with NetSuite’s ERP and CRM systems.
The first step in this transition is a comprehensive review of the current Site Builder setup, including an assessment of site design, functionalities, custom scripts, and integrations. Understanding these elements helps determine what can be carried over to SCA and what needs redevelopment. For instance, while Site Builder supports basic web merchandising and order processing, SCA extends these functionalities by offering dynamic merchandising, customizable themes, and a responsive design framework that adapts to various devices.
Next, a migration strategy needs to be planned, which includes mapping existing data, such as product catalogs, customer information, and historical transactions, to the new SCA environment. This is often accomplished through SuiteScript and SuiteTalk integrations, ensuring that critical data is seamlessly transferred without loss or corruption.
Once the data is migrated, focus shifts to customizing the SCA environment to leverage its advanced features like faceted navigation, personalized content, and multi-language support. This stage also involves enhancing SEO with SuiteCommerce’s dynamic URL management, and optimizing the site’s performance with tools like Content Delivery Networks (CDNs) that are not supported in Site Builder.
Finally, thorough testing of the new SCA site is essential to identify any issues and refine user experiences before going live. A well-executed transition can transform a basic e-commerce site into a comprehensive platform that supports B2B and B2C models, driving higher engagement and sales.