WooCommerce cross-sells and upsells are both marketing strategies to get customers to increase their average order value by offering relevant product recommendations on the product page, in the cart, or at the checkout. These two terms are often used interchangeably but actually refer to two distinctly different marketing techniques.
Upsell means you “offer the same type of product at an increased price“. This could be a more robust, more feature-rich, bigger, or more customized version of the product. “Would you like to upgrade to a larger size?” is a simple example of an upsell from takeout restaurants.
cross selling is the act of encouraging a customer to buy complementary products along with ones that are already in their basket.
- Go to WooCommerce > Products and select the product on which you’d like to show an up-sell or cross-sell.
- Scroll down to the Product Data panel.
- Select the Linked Products tab in the left menu.
- Add the product you wish to link to by searching for it.
- Update.
Upsells:
Cross sells: