Semrush provides users with a comprehensive set of metrics for tracking and analyzing the performance of their sites. It provides information on Google search rankings, organic traffic, CPC competition, and PPC campaigns. These stats can be useful in helping a site owner decide which sites to approach for backlinks. The company also offers a handy mobile app. However, it is best used on a desktop computer.
Although a lot of the features in Semrush are similar to those found in competing products, the company has put an effort into providing more useful tools for those who want to improve their SEO and PPC efforts. This includes the ability to create a custom report and the ability to export results as a CSV file.
In addition to the metrics, Semrush has a solid list of tools to help you get the most out of your SEO and PPC efforts. These include the ability to schedule social media posts, create a CRM pipeline, and use a connected mailbox. Users can also save their outreach emails as reusable templates. They can then send these emails from within the tool.
Another Semrush highlight is its Advertising Research feature. With this tool, you can see the sites where your competitors are advertising, along with their CPCs and ad history. Also, you can compare your ad placements to those of your competitors, as well as see how much your ads are costing.
Other features include the ability to check the number of backlinks that a site needs to rank. There’s also a cool feature that lets you compare keyword rankings by country. Finally, there’s a link building feature that gives you a list of spammy links to avoid.
Semrush’s Backlink Analytics tool is a relatively new addition to the platform. This feature allows you to search for authoritative pages by identifying the sites that are linking to them. Once you find a page that is generating good traffic, you can use the backlinks feature to add a link to the site.
Semrush does not claim to be 100% accurate, but it claims to be able to provide an estimate of the accuracy of these numbers. However, the company does not have a complete database of all the search queries that you can possibly enter into the tool. Therefore, you might end up receiving very vague results for what are essentially the same keywords.
Overall, Semrush is a good choice for those looking to track their search ranking, as well as those who want to see what type of link building techniques work for them. However, there are better options for the same money. That said, you’ll find that Semrush has a long list of features, which makes it a good option for any business, big or small. You can download their free trial, which lasts for 30 days, or sign up for an extended trial if you need to test more features.
While it’s not the most innovative SEO tool around, Semrush has an enviable list of features to help you achieve your goals. Even though the product’s interface is not the most elegant, it’s simple to understand and navigate.