A campaign is any series of actions or events that are meant to achieve a particular result, like an advertising campaign of television commercials and Internet ads that tries to convince kids to buy bubble gum-flavored toothpaste.
- Marketing campaigns are a long-term approach to promote a product or service. Creating a goal and a vision at the beginning of the campaign is vital.
- Reaching the appropriate target audience is paramount in a marketing campaign.
- The delivery of the target campaign should form around the type of consumer that is being targeted.
A marketing campaign is a concentrated marketing effort, usually focused on a single message, to achieve one specific goal. This message is spread across multiple channels. A marketing strategy or plan can have several campaigns running simultaneously. For example, you could have one campaign to build awareness and another to drive renewals.
Marketing campaign management is a wide-ranging effort, involving several stages including: planning, executing, tracking, and analyzing/optimizing a campaign.