Using website metrics to improve SEO can help you understand what kind of content is converting visitors. While most SEO strategies focus on increasing the number of sessions, user interactions can reveal any hurdles in conversion. There are free and paid platforms for tracking user experiences such as Hotjar and Microsoft Clarity. By tracking these metrics, you can make better decisions about the content and layout of your site. Here are a few ways to track UX metrics for SEO.
One way to determine whether your website is providing a good user experience is by tracking time on page. For example, if a user is spending a long time on a page, but not interacting with it, this could be an indication of a problem. Another way to check for UX problems is to analyze page load time. According to Unbounce, 70 percent of consumers dislike websites that take too long to load. If this happens, you could lose a significant number of visitors and ultimately hurt your bottom line.
Another way to improve user experience is to use Google Analytics. Not only does this give you an overview of site activity, but it also gives you an opportunity to test different features and solutions to improve the user experience. A common way for customers to contact you is via a form on your website. A form allows them to register for information, request a quote, or request a specification. These forms can seem like a win-win situation, but they aren’t always easy to fill out.
Another way to measure user experience is through paid and organic media. Google has created a large UX toolkit and has made UX a priority for its search algorithm. A site should aim to have a Largest Contentful Paint within 2.5 seconds. Moreover, the First Input Delay (FID) measures the interactivity of a site. A site should aim for a FID score of less than one hundred milliseconds. Finally, the Cumulative Layout Shift (CLS) measures the visual stability of a site.
Core Web Vitals is another important metric to consider. This tool provides metrics for page speed, usability, and content. A good UX will allow a site to rank higher in search results. In addition, Core Web Vitals will help you iron out issues that hinder performance. The bottom line: good UX will increase conversions. If your website doesn’t have the right UX, it won’t have many visitors.
Lastly, you can also use exit rate to understand user behavior. A high exit rate isn’t always a sign of a problem – a search journey ends somewhere, and a user might be contented on their way out. Moreover, engagement metrics should be monitored on mobile devices, as the importance of mobile increases by the day. By using data-driven insights, you can improve your web site’s user experience.