What is bulk content creation?
I like to think that bulk content creation will be the new term used by many social media marketers, so fingers crossed it’ll catch on.
Simply put, the process of bulk content production is when you come up with a range of ideas for your social media platforms and produce the content, captions, hashtags, and scheduling for a period of time.
But, here’s the thing: It is a process, and sometimes social media marketing doesn’t completely allow for a linear construct. The world is an unpredictable place and there are trends appearing left, right, and center, so you have to allow for this.
What Purpose Does Bulk Content Creation Have When It Comes To Social Media Marketing?
Remember that the key to social media is to be social; interacting with your audience has to take place to build relationships, and mustn’t be forgotten about.
However, if your social media strategy is to provide your audience with thought leadership, or to incentivize them to buy your products/services, then bulk content creation will certainly help you plan ahead.
Thinking about seasonality in your business is important too, so knowing that the holidays are coming up gives you enough time to plan ahead as to what your messaging or campaign will be.
How Bulk Content Creation Can Save You Time
By Using right tools and planning methods we can save huge time and also gets perfect results according to the need and
We can then move on to deciding on the topic, series, or campaign, and which content output would be best to achieve our goals.
After that, we can then create a prompt to understand what content it is we need to create.
Having a status column at the end is super important, as it visually shows you where you’re at with the week or month that you are on.
And, importantly: Quality is everything. Whilst this is demonstrating another approach and process, you must still think about the quality of your content and its impact on your audience.
What we don’t want is a bunch of posts that are being published for the sake of it, without adding any value to the audience.
Sometimes it is a good idea to add different channels into the mix – such as your website’s blog – as that will allow you to pair up the social posts that go with promoting this piece of content.